Does facebook Think I'm Fat?
I was on my facebook page today and noticed the two interesting display ads on the page.
The first ad, as you can see below, is for the Simon Pegg film Run Fatboy Run. It is a movie with a few chuckles but I would never rent ANYTHING from Blockbuster. I'm still angry for the $35 dollars they charged me years ago for a film I absolutely returned.
The second ad (also below) is for a liposuction clinic here in Arizona. You get to watch a real liposuction procedure. What fun!
Should I assume that facebook thinks I am fat. I don't think I am fat. My friends on facebook have not posted about me being fat.
The other possibility is that facebook thought I would like to watch Run Fatboy Run. Not a terrible assumption. Then I assume their ad system decided to match the second ad with the first. Run Fatboy Run equals liposuction. More fat to go around. You can check out the great video (lipo porn?) here.
I'm going to go with scenario two (and maybe layoff on some high calorie snacks just to be safe).
Posted by Warren Adelman at 9/28/2008 4:55 PM 
Categories: Business
Tags: facebook godaddy blockbuster advertising
Categories: Business
Tags: facebook godaddy blockbuster advertising
You had a pay $35 for A Goofy Movie? That's grounds for a lifelong grudge if ever I heard one.
My opinion of Facebook's ad inventory is that their CPMs are so ridiculously low that they've actually got very little ads sold. My rationale for this is that I've clicked thumbs down and selected "Not relevant" many times yet still got the same ads. You don't show the same ads to someone who has explicitly said they weren't relevant unless you don't have anything to show instead.
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That's a good point Bill. I yearn for the day when I'll be able to customize all ads I view on all media for what I'm currently in the market for. I think that there should be a global cookie that all sites could read which would allow them to look up your public profile and see what you're currently looking to buy.
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I had a similar negative experience with blockbuster. I am not normally one to limit my choices based on poor customer service, however I was feeling righteous and subsequently switched to Netflix. Mostly because the issue would have been easily resolved had the Blockbuster customer service rep taken the time to truly address my concern. Blockbuster is slowly going the way of the buffalo anyways.
ps. I think I have a blind spot where the Facebook ads appear on the site because I seem to instinctively ignore them as of late...
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